5 Vital Information That Web Traffic Analytics Can Reveal
Web traffic analysis is a vital tool today to ensure the best conversion rates from your website. As per the available statistics, it is estimated that only 2.35% of visitors convert. This is a generic number based on the larger pool of businesses online. There are ways to improve conversion rates, which, in turn, will put the concerned firm ahead of the competition.
Website traffic is the key to understanding the things which can contribute to a much better conversion rate. It is worth mentioning how website traffic analytics help your business be more profitable. From a performance point of view, website analytics are absolutely indispensable. Below is five vital pieces of information that web traffic analysis can reveal.
- The first thing that website analytics will help you understand is the traffic sources.
Visitors to a website can come from multiple sources. These include organic search results, social media posts, marketing campaigns, etc. Suppose someone has written an article about your products or services. Visitors to your website may come by clicking the links there. Then there could be the social media factor. You may as well be very active on social media and have loads of followers. These followers often share your posts. Their friends may click on the links and visit your website. Once you have a breakdown of these metrics, you will know which channels to concentrate on for increasing your conversion rate. Organic search is one metric that you should always pay extra attention to because good organic search results mean that you will have a steady influx of quality visitors without spending a lot on getting them.
- The visits by themselves do not make much sense unless they convert.
There may be many factors that can impact your decision about your potential customers. A startup may not have a clear idea about who can be their most appropriate customers, whereas an established business may exactly know who they are. It makes perfect sense for a company to know who is visiting its site. This will help them pinpoint the target audience. Website traffic analytics gives access to all sorts of customer data like demographics, geography, interests, hobbies, and so much more. The device they use to visit your website can also be found through website traffic analytics.
- Website traffic analytics will tell you how your visitors interact with the website.
This means you will know what pages they are landing on, which pages they are visiting the most, and so on. Suppose you are a service provider and find that many visitors land on the pricing page. This means the visitors are price sensitive and want to know how you price your services before anything else. Then, they may be navigating to the different services page. It means your pricing is suitable for them. This may result in good conversions.
- Your conversion is directly related to your revenue.
This is no secret for a company that does business through its website. The performance of your content matters a lot in this regard. Thankfully, website traffic analytics can give you tremendous insight into your better-performing content. Along with that, you can also know which is your best performing content. There is a principle called Pareto’s Principle, which states that 20% of all the efforts you put in will bring 80% of the results. This means whatever content you have put on your website may be very well curated and planned from your end, yet only 20% of them will be really making all the difference. Website traffic analytics will give you insights into the content that gets the best visitor interaction, time spent, and much more. This is what you need to understand your own content better. It will help you make the most of the best content.
- The final thing is that website traffic analytics will help you track conversions. Well, this is why you invested time and effort in the website. To increase your revenue through sales. With analytics, you will know how your visitors are converting into sales. This will also help you improve your website to increase your profits.
These five pieces of information that you can learn as an online business owner about the traffic to your website are priceless. These can propel your business to new heights in a short time.